The King of Soho is a London Dry Gin distilled in the heart of London using traditional methods; a complex spirit crafted with 12 botanicals to our unique flavour profile. Created as a tribute to the original 'King of Soho' Paul Raymond by his son Howard. Paul Raymond ‘The King of Soho' was an entertainment and property tycoon who, from the 1950s onwards, played a pivotal role in the cultural and social liberation of British society.